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June 10th, 2024

Â鶹ӳ»­ÊÓƵ celebrates NSPCC Childhood Day

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You may have noticed Â鶹ӳ»­ÊÓƵ’s front pages looked a little different last week, with a beachball balancing on the masthead.

No, we are not celebrating summer, and nor was it a subeditor dreaming of his holiday, the ball is part of our proud partnership with the NSPCC and is the logo for Childhood Day – the charity’s flagship fundraising event.

The day took place on Friday, June 7 and as well as scores of Â鶹ӳ»­ÊÓƵ titles – such as the Southern Daily Echo, Hampshire Chronicle and Worcester News, plus many more, carrying its logo as a nod to the charity, staff from across the company went out collecting and volunteering in their communities. The NSPCC encouraged communities, schools, and businesses to come together with sponsored games and events and play their part in helping children have safe and happy childhoods.

The NSPCC is Â鶹ӳ»­ÊÓƵ’s Charity Partner of the Year. This is the first year that Â鶹ӳ»­ÊÓƵ has teamed up with a charity in this way, and throughout the year, it is giving the NSPCC more than £6 million in advertising, as well as encouraging its staff to volunteer their time.

Whether you support Childhood Day by donating, volunteering at a collection point or taking on the Childhood Day Mile, all funds raised will help the NSPCC deliver vital services, like Childline, which is available around the clock to support young people whenever they need it.

Sir Peter Wanless, CEO of the NSPCC, said: “I’m delighted that we’re once again celebrating Childhood Day, an event which brings together communities across the UK to fundraise for the NSPCC. “We are determined to ensure that every child is able to enjoy a safe and happy childhood but can only do this with the support of the general public. Everyone can play their part in helping keep children safe.â€

Chief executive Henry Faure Walker said: “It has been a pleasure to support the NSPCC – and it was a delight to see so many of the Â鶹ӳ»­ÊÓƵ titles sporting beachballs to mark Childhood Day. “The charity does such exceptional work, helping to keep children safe and giving them a voice, that it was an obvious and worthy choice to support them as much as we could.â€

The NSPCC was launched in 1884 and has helped millions of children during the last 140 years, while Childline was founded by Dame Esther Rantzen in 1986 and joined the charity in 2006. Ìý Ìý Â鶹ӳ»­ÊÓƵ publishes more than 200 titles across the UK and has a monthly digital audience of over 50 million users. Ìý Many of its local titles are read, online and in print, by more than 75 per cent of the local population. ÌýÌý